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GCCC Strategic Communication Management Professional Sample Questions:

1. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Suggest that current work be given to another department so communication staff could work on the new projects.
B) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
C) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

2. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) providing weekly statements to explain why the changes are necessary.
B) holding face-to-face meetings to create open conversation.
C) writing position papers to justify the changes.
D) conducting quarterly surveys to monitor their opinions.

3. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To understand the attitude and engagement level each audience may have with the organization during a crisis
B) To determine the communication approach for each audience
C) To have a clear understanding of the diversity of stakeholders and risks associated with each
D) To determine which stakeholders are a priority

4. Which is the FIRST step to take when a CEO wants an expert to develop a training program for managers in effective communication?

A) Clarify the program goals and develop a communication strategy.
B) Draft a training outline/course plan for effective communication.
C) Film the CEO delivering an all-staff message about the new management training.
D) Research current information and resources available for managers.

5. Which of the following is a well-formed SMART communication objective?

A) Sixty percent of employees enroll in ethical behavior training by 12 June.
B) Produce an eight-page ethics brochure and distribute it to 12,000 employees.
C) Run a town hall meeting at a hotel in Dallas, Texas, on 30 March.
D) Increase staff awareness of industry code of ethics during this fiscal year.

Solutions: